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Starting an Etsy Business For Dummies

Cover of Starting an Etsy Business For Dummies

Starting an Etsy Business For Dummies

Borrow Borrow Borrow Borrow

The easy way to build an online craft business from scratch

Starting an Etsy Business For Dummies offers expert advice for artists and entrepreneurs looking to build an online craft business from scratch. You'll get invaluable information on how to set up an Etsy shop, write compelling item descriptions, photograph your work, engage the Etsy community, understand fees, and find your muse when it takes a holiday.

In the last couple of years, the DIY movement has transcended the big-box hardware stores, and has taken on a new format in the savvy crafting arena. Starting an Etsy Business For Dummies shows you how to create, manage, and successfully sell handmade wares, vintage goods, and DIY supplies using the world's largest online handmade marketplace.

  • Coverage new to this edition includes the latest in flash sale partners; best practices for applying SEO to your shop and listings; new tools for sellers; and much more
  • Includes tips for increasing local sales by connecting with other local vendors through seller communities
  • Covers harnessing the power of Pinterest to promote (and protect) your business

If DIY is your domain, Starting an Etsy Business For Dummies gives you the skills, knowledge, and know-how to create a successful business that pays.

The easy way to build an online craft business from scratch

Starting an Etsy Business For Dummies offers expert advice for artists and entrepreneurs looking to build an online craft business from scratch. You'll get invaluable information on how to set up an Etsy shop, write compelling item descriptions, photograph your work, engage the Etsy community, understand fees, and find your muse when it takes a holiday.

In the last couple of years, the DIY movement has transcended the big-box hardware stores, and has taken on a new format in the savvy crafting arena. Starting an Etsy Business For Dummies shows you how to create, manage, and successfully sell handmade wares, vintage goods, and DIY supplies using the world's largest online handmade marketplace.

  • Coverage new to this edition includes the latest in flash sale partners; best practices for applying SEO to your shop and listings; new tools for sellers; and much more
  • Includes tips for increasing local sales by connecting with other local vendors through seller communities
  • Covers harnessing the power of Pinterest to promote (and protect) your business

If DIY is your domain, Starting an Etsy Business For Dummies gives you the skills, knowledge, and know-how to create a successful business that pays.

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About the Author-
  • Kate Gatski is a handmade entrepreneur and educator, and a member of the Full Time Etsy Crafters Team. Kate Shoup is the author of numerous crafting books, including Not Your Mama's Beading, Not Your Mama's Stitching, and Rubbish: Reuse Your Refuse.

Table of Contents-
  • Acknowledgments xi

    Introduction: Turning Someday into Payday 1

    Part One: The Who and the Why

    Chapter 1 Idea Brainstorming: Fun, Fast, and Easy 7

    Discover the Three “P’s”: Passion, Purpose, and Profits 9

    Is It Sellable? 12

    Quick Start Summary 14

    Chapter 2 Markets versus Topics: Understand the Difference and Prosper 15

    Starting Small Is Better 18

    Chapter 3 Determining Market Size: Easy as the Three Bears—It’s Got to Be Just Right 21

    Where’s There’s a Good Question, There’s a Great Answer 23

    Chapter 4 Your Subscriber Avatar: Knowing Your Ideal Customer 27

    Birds of a Feather Flock Together 30

    Chapter 5 Competitive Analysis: The Direct and Indirect 33

    Two Is Better Than One 33

    Quick Start Summary 35

    Part Two: Anatomy of Your Business

    Chapter 6 A Proven Business Model: If It Ain’t Broken 39

    The Pros and Cons of Each Business Model 41

    What’s a Guru? 45

    No Face—No Name 46

    Show Me the Money 47

    Chapter 7 Naming Your Inbox Magazine: It’s Got to Be Good! 51

    A Name Can Make You or Break You 51

    Give the People What They Want 56

    Give It a K.I.S.S. 58

    Chapter 8 Design and Frequency: It’s All about Engagement 61

    When, Oh When 63

    Plain Text or HTML—What? 64

    Let’s Push It! 65

    It Needs to Be Actionable and Useful 66

    Stick to Your Guns 67

    Your Panache 68

    Chapter 9 Software and Systems: Technology Made Easy 69

    The Bad You Need to Know 71

    You Want to Stay Single 71

    Websites Have Never Been Easier 72

    Opt Them In—Send It Out 73

    Action Step 1 75

    Chapter 10 Don’t Wait: Action You Can Take Right Now 75

    Action Step 2 76

    Action Step 3 77

    Action Step 4 78

    Action Step 5 79

    You Are on Your Way! 80

    Part Three: The Useful and the Actionable

    Chapter 11 Building Your Panel: Content Is King 83

    Three Easy Steps for Putting Your Panel Together 86

    Step 1: Brainstorm a List of Potential Panelists 86

    “No” Won’t Be an Option 105

    Chapter 12 You, the Author: Article Writing Made Easy 107

    Alert Yourself 107

    Become a Dictator 108

    Take It to the Bank 110

    Creating the Perfect Article Structure Is Golden 111

    Creating Engaging Content 113

    Be Remarkable 116

    Chapter 13 Sourcing Compiled Content: Done for Your Filler 117

    Private Label Resale Content 117

    Article Sites 119

    Public Domain Content 120

    Meat, Vegetables, and Bread 124

    Chapter 14 Don’t Delay: Action You Should Take Right Now 125

    Reality Awaits 127

    Part Four: The Art and Brilliance of a Community

    Chapter 15 Landing Pages: Land on It and Squeeze It, Baby 131

    Quantity Plus Quality Equals a Great List 131

    Long versus Short Squeeze Pages 140

    The Elements of a Squeeze Page 144

    Get Out of the Headlights 146

    Chapter 16 Lead Magnets: Your Ambassador 149

    Types of Lead Magnets 151

    The Reciprocal 151

    Not Peanut Butter and Jelly 152

    Be a Leader with Your Lead Magnet 156

    Chapter 17 Your First 1,000: It’s a Numbers Game 159

    Step 1: Social Media Marketing 160

    Step 2: Article Marketing 163

    Step 3: Active Content Syndication 172

    Step 4: Press Releases 174

    Step 5: Viral PDFs/Infographics 176

    Step 6: Ad and Resource Swaps...

Title Information+
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    Wiley
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